Shopping Cart Review
Choosing the right ecommerce software solution to build your ecommerce store isn’t exactly easy. There are literally thousands of providers, each seemingly claiming the same features and benefits, your carts shopping adventure can get more than a little confusing.
So, should you just close your eyes and go with whatever shopping cart software and hope and pray it’ll be suitable?
If you want to fail, then yes!
Your entire online business will be powered by your chosen shopping carts software, choosing a lousy can pull your business back. Saying that, you just need to watch out for a few important things when evaluating your next shopping cart.
1) Usability
You definitely don’t want to waste too much time testing, trying and learning how the software works, make sure you choose one that is easy to use. Almost all shopping carts have point and click interfaces but what may seem simple to someone else may not be simple to you. So, this is definitely based on your personal preference. Test the top rated shopping cart providers and choose one interface that makes the most sense and easiest to use for you.
2) Hosting Speed, Reliability & Future Growth Potential
When shopping online, people move at internet speed. So, it’s critical that your store loads up quickly and is online almost at all times. Make sure you choose a company that gives you at least 99.9% uptime guarantee. That translates to a maximum of 43 minutes total downtime per month. Make sure you ask your chosen provider how sustain your store’s growth when it becomes even more successful and busy. Do they have a dedicated server upgrade plan? What about if your store is too busy even for one dedicated server? How can they help you?
3) Creates Search Engine Friendly Pages
Everyone wants free targeted visitors from the search engines. So, you absolutely must make sure the shopping cart you choose builds search engine friendly pages with static URLs. Run away from ecommerce solutions that generate dynamic URLs with confusing question marks (?) in the URL of important pages. The best shopping carts software providers will include tools to help your web pages rank high for the search terms you want to target. So, choose providers that do include those marketing tools.
4) Promotion Tools
Although you can probably getting a cheaper ecommerce software and getting the marketing-related stuff separately, the best shopping carts bundle marketing tools to get you started quickly promoting your store and start selling. Since marketing your store is your number one priority after you’ve finished building it, any bundled tools will get you started quickly and save you from any large initial investments.
I certainly hope this guide makes your carts shopping experience both easier and more clear with these 4 crucial things to look out for. When all is said and done, choosing your shopping carts software is just the first step to getting your online store started. So, don’t be intimidated and let the different choices confuse you.
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