The Water Bottle is Under Siege
Take a plastic water bottle to your own hazard; the sway of popular perspective is going against you. From popular rating documentaries, to articles and political debate, the red hot topic around is the horror that is bottled water and the waste its industry demonstrates.
The production, moving and waste of water in petrochemical plastic bottles requires large waste of water along with energy, and produces huge amounts of greenhouse gases and waste.
Director of the new documentary ‘Tapped: get off the bottle’ Stephanie Soechtig says ’1500 water bottles end up in landfill every second ,that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The people behind Tapped are promoting the show with their across-America roadshow, receiving pledges from donors to lower their water bottle use and taking their empty plastic water bottle in exchange for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.
A similar film ‘The Story of Bottled Water’ was released on World Water Day in March. By Annie Leonard of the critically acclaimed ‘The Story of Stuff’, this short animated film delves into the strategy that is behind conning Americans into wasting at least hundreds of millions of bottles of water each and every week, instead of a few cents cost for water from the tap. Find this film on You Tube.
Through her book ‘Bottlemania’, investigator Elizabeth Royte explores one of the biggest marketing cons of the last century and gives a super environmental alarm bell. She investigates the red flags we must at some point respond to. Who distributes the water? What can happen when a bottled-water factory seizes your town’s drinking water? Is the water that comes out of a tap wholly safe? What is the environmental footprint of making, transporting and waste of a single plastic water bottle?
Politicians from around the nation are beginning to understand that they need to take action ,notably when the institutions in which they serve are high consumers of bottled water. How often do we witness a politician in a press conference sipping from a water bottle. It is probable that they must be able to locate a water glass in Parliament House.
Leslie Samuelrich of Corporate Accountability International, said ‘Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.’
In July 2009, the NSW rural town of Bundanoon became the first community of Australia to cease the retailing of bottled water. At least 60 townships in the US and a few places in Canada and the United Kingdom have now prevented the expenditure of taxpayer money on bottled water.
It is certain that these dilemmas will be debated at World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the globe’s most problematic water-related issues.
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