Why You Should Not Design Your Own Minisite
Minisite design: do you know what that means? Or have you ever heard of the term minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page.Typically the only people who know about minisite design is Internet marketers. People outside the world of Internet marketing most likely do not know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.
You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. This alone is worth many times over the price of getting a minisite design done. If you have a poor minisite design yet you say to yourself – I want to own a profitable internet business, you’re wasting valuable traffic since your website won’t convert well.
You might say to yourself “Hmm why don’t I design the minister myself?” My advice is NO do not do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. First, your design is most likely very bad. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. You’d be a lot better spending your time to do stuff that you’re good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.
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